Reklameanalysen 2025 - Copenhagen

In a world overflowing with information, how do you ensure your brand truly connects?

As our world becomes saturated with information, digital noise, and AI-powered processes, relevance has moved beyond a mere buzzword. It is the ultimate currency for truly effective marketing.

Drawing from our new "Reklameanalysen 2025" research – the oldest and largest survey of Danes' attitudes towards media and advertisement – we reveal a powerful truth: while attention is fleeting, true impact stems from deeply relevant, human-centric interactions.

But what does relevance truly mean today? And how can brands strategically harness its power to ensure marketing efforts are not just efficient, but genuinely effective, resonant, and capable of building enduring brand loyalty?

This seminar, featuring insights-driven talks and impactful marketing cases, will explore data-backed insights showing how key elements drive genuine consumer desire. We'll then dive into shifting focus from simply grabbing attention to creating advertising that's genuinely valued, and even loved, within our digital world.

Ready to build lasting human connections? See the speakers and program below!