Reklameanalysen 2025 is at full capacity. We hope to see you at our next event. If you have any questions, please don’t hesitate to contact us at: oliver.mikkelsen@wppmedia.com
Reklameanalysen 2025 - Copenhagen
Palads Cinema
In a world overflowing with information, how do you ensure your brand truly connects?
As our world becomes saturated with information, digital noise, and AI-powered processes, relevance has moved beyond a mere buzzword. It is the ultimate currency for truly effective marketing.
Drawing from our new "Reklameanalysen 2025" research – the oldest and largest survey of Danes' attitudes towards media and advertisement – we reveal a powerful truth: while attention is fleeting, true impact stems from deeply relevant, human-centric interactions.
But what does relevance truly mean today? And how can brands strategically harness its power to ensure marketing efforts are not just efficient, but genuinely effective, resonant, and capable of building enduring brand loyalty?
This seminar, featuring insights-driven talks and impactful marketing cases, will explore data-backed insights showing how key elements drive genuine consumer desire. We'll then dive into shifting focus from simply grabbing attention to creating advertising that's genuinely valued, and even loved, within our digital world.
Ready to build lasting human connections? See the speakers and program below!
Program: October 2nd
13:40
💡 Reklameanalysen 2025: Latest insights into Danes' attitudes towards advertising and media
The media landscape is constantly changing – but how do you ensure that your brand still creates genuine connection? Based on the latest insights from Reklameanalysen 2025, Simone Misser-Pedersen, Insight Director at WPP Media, explores how to balance technological innovation with human approaches to meet consumer's expectations. Gain strategic insight into how relevance can future-proof your marketing efforts, so your brand not only survives but thrives and grows in a complex media landscape.
Note: The presentation will be in Danish.
Simone Misser-Pedersen
Insights Director at WPP Media
14:30
🎼 Soundboks: More than just sound – a brand that lives in community
In a market where consumers are increasingly seeking brands that offer more than just a product, Soundboks has achieved remarkable success by building strong connections around the joy of music and modern party culture. To such an extent that the word 'Soundboks' has become part of many Danes' vocabulary and daily life. Jesper Thomsen, Founder and CEO, Soundboks, shares his insight into how Soundboks from the start has focused on a deep understanding of consumer needs and subcultures, and thereby created a relevant brand that not only speaks to its target audience but also actively engages a community.
Note: The presentation will be in Danish.
Jesper Thomsen
Co-founder & CEO of Soundboks
15:00
✨ Making AI relevant: From strategy to execution
As Head of Product for a large ad company, Roy Armale has seen the importance of making new technology relevant for business impact. This talk will focus on how to make AI relevant to the way we work, from strategy to execution, ensuring we always align with the need for a deep human understanding of consumers and their needs in future marketing work. Through three key dimensions, he will present frameworks that help us transform into AI-Augmented organizations.
Note: The presentation will be in English.
Roy Armale
Chief Product and Growth Officer at WPP Open
